Thursday, 27 January 2011
These skills are not so much about knowing that we must challenge our long-held beliefs or truisms, but rather it is how these long-held beliefs can be changed, and whether we should try (include here how to anticipate limits). Creative methods in the fields of knowledge management, conflict resolution, psychology and learning are constantly being adapted, tested and challenged. Frequently I hear people say "if we do that then ...". "If .. then .. " statements are laden with assumptions (and faulty conclusions). When we hear them we need to ask questions such as "is this completely true?"; "when might that not be the case?"; "would anyone disagree with that assumption (and why)?". Of course, be aware that simply by asking these questions in an environment insufficiently primed for them, you could be lighting touch-paper!
I will be taking some time out from writing this blog in order to work on a Handbook for Organisational Learning. Please contact me if you would like more information on the methods for encouraging learning and better relationships in organisations.
Thursday, 6 January 2011
As I commented in last year's final blog, Generation Y are more preoccupied by ipodding, texting, phoning and downloading and so responsive to this far more than television.
Advertising has traditionally been following the interruption-disruption model, where TV programmes are separated by a number of commercial breaks. The same goes for newspaper ads, google ads and anything punctuated by adverts, treating the consumer as the passive recipient of unaviodable messages.
So what's coming (what's already here)? Smartphones and in particular the Apple iPad. These have been major behaviour changers. One French duo, named Konbini, have set up their service based upon product placement (PP). This is currently illegal on television in their own country, however it is unregulated on the internet. This embedding of products has been a long-time standard for Hollywood movies, whereby products used by the hero or heroine become more popular by association. Konbini produce short films with ingenious themes. London's W Hotel is another example, commissioning a short "film" featuring two famous supermodels (http://bit.ly/g52Jhk) which would never stoop to overtly promoting their hotel, other than the viewer seeing the hotel as the venue for these two incredibly beautiful people to meet.
In overcoming the problem of language barrier associated with transmitting messages, many Europeans are now turning to the language of "globish" - a truncated form of the English language, containing around 1,500 words (http://bit.ly/fODz6i). Konbini's films are all written and produced in Globish.
So, it appears that we will need to become more prepared for being sold things through the medium of fiction, art, music and drama; as well as a new English language, adapted for international use. I guess like all trends, this one could last for a while, before it becomes incredibly novel and exciting to make art without allowing PP once more; and using something other than a basic version of English. Plus ça change, plus c'est la même chose? May we live in interesting times and happy 2011!